Basmati Rice From The Heart of India

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Basmati Rice From The Heart of India
Who We are

Pitambar Cerelacs (henceforth called PITAMBAR FOODS) is a Private Limited Company started with the Vision to Promote Basmati Rice from the Heart of India to global palate. Pitambar foods are part of the PBS Group which was established in 2011. The ideal climate condition on the Laps of mother river Narmada in Madhya Pradesh not only gave the basmati rice a natural fragrance but also impart exceptional taste. Our founder sensed huge scope and potential in Madhya Pradesh for Basmati Rice and started Pitambar foods with a vision to spread this Natures Gift from the heart of India to the world. We undertake marketing of Basmati Rice under the flagship Brand of Triraj.

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To be World’s trusted Food Brand for Love, affection and care in the pursuit of the welfare of mankind by serving Humanity with the aroma of Contentment and happiness. Let each and every people in the world have healthy food.

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With a passion for excellence, ethical conduct, Empathy and integrity, Pitambar Foods are committed to spread the Legacy of Basmati Rice from the Heart of India to the world by using world-class technology, working in tandem with farmers, nurture a professional work environment and to build a financially stable growth-oriented company through Innovation, Differentiation and Continuous Learning that creates value for everyone.

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We do follow Business Ethics and go beyond to work on the Principle of Integrity & Empathy. No matter the circumstance, humanity is prime important. We believe in Trust, Transparency and support. We from the Heart of Incredible India believe in the concept of Vashudhauv Kutumbakam

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Basmati from India is a perfect treat for the connoisseurs of sumptuous food, all over the world! Basmati is the crowned king of rice and has been the choice of kings and royal dignitaries for generations. Whenever the name Basmati is mentioned, an individual’s mind is filled with the sublime taste and aroma of this unique rice. Basmati rice is exceptional in flavor, softness and aroma; and it is the splendor of the global palate. After tasting Indian basmati no universal palate would want to Miss Basmati rice. .
Our Brand - Triraj

Pitambar Foods Proudly Presents its premium basmati rice Brand Triraj. Basmati speaks for the legacy of India which has been the preferred choice of great rulers and emperors throughout history. Its unique aroma and length of grains distinguishes it from the rest of over 1400 types of rice consumed all over the world.Triraj Basmati Rice is nourished and watered by the river of Mother Narmada which Blesses and embodies all the attributes of Basmati like Aroma, pearl white, long grain, smooth texture & firmness. Triraj offer you the healthiest form of Premium Basmati Rice with a mesmerizing taste, texture and aroma straight from the laps of the majestic heart of India.

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Cook with Triraj

“Tiranga Pulao” Recipe On the Ocassion of Independence Day

Ingredients for Tiranga Pulao Recipe Basmati Rice soaked and drained 1 cup For orange rice Ghee 2 tablespoons Cumin seeds 1/4 teaspoon Ginger paste 1…
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Maharashtrian Masala Bhat

Maharashtrian Masala Bhat

Maharashtrian Masala Bhat is a spicy Maharashtrian rice. Be a child once again and add some crushed papad over the top for a crunchy feel!…
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Veg Dum Biryani

Veg Dum Biryani originated as a blend of Mughlai and Iranian travelers and merchants. In India, the recipe of biryani developed to its current form.Veg Dum Biryani is…
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Paneer Pulao

Veg Paneer Pulaw is an easy one pot Indian rice pilaf cooked with mild spices, veggies and Cottage cheese. Pulaw or pulav is one of the most…
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News & Events

If you give me rice, I’ll eat today if you teach me how to grow rice, I’ll eat every day.

Mahatma Gandhi