Basmati Rice From The Heart of India
About Us
Let the Pearl of Rice from the Heart of India Wins the Heart of the Universe

About Us

Pitambar foods are part of the PBS Group which was established in 2011. We undertake marketing of Basmati Rice under the flagship Brand of TRIRAJ. We have our ambitious project of Ultramodern Rice Processing unit. We have 50,000 MT capacity World class modern rice processing plant in the heart of India, Bhopal Madhya Pradesh. We also have a strategic alliance with Modern Rice Mills in Bhopal & surrounding area who do contract Rice processing for us. We follow complete quality management system (QMS) from Paddy Selection to milling under the supervision of our Quality Team. QA/QC Department extensively check each batch of production onsite for best quality and consistency of each grain, once it complies with our strict quality parameter then only it approve for packaging and dispatch.

We believe in the concept of “ VashudhauvKutumbakam” meaning the globe as a whole is our home and let everyone be happy, healthy and be full of prosperity

The Heart of Incredible India, Madhya Pradesh is blessed by Mother River Narmada which gives us the pride to have one of the very few pockets of areas to have the climate that supports the crop of long grain Basmati Rice. This ideal climate condition not only gave the basmati rice of Madhya Pradesh a natural fragrance but also impart exceptional taste.

Our founder sensed huge scope and potential in Madhya Pradesh for Basmati Rice and started Pitambar foods with a vision to spread this Natures Gift from the heart of India to the world.

The ideal soil and climatic conditions of the Narmada Valley in regions of Madhya Pradesh give our rice the richest taste and texture. In central India, Mother Narmada Blessed us with Basmati Rice and our neighborhood Chhattisgarh which is also known as “The Bowl of Paddy” have the Delicious IR-64 Rice. This Non-Basmati rice is nurtured and served mostly to African and Asian countries. Southern Part of India is blessed with Sona masoori Rice which is favored by Billions of people and everywhere used as favorite non-basmati rice for daily use. Pitambar Foods epitomizes the spirit of a unique, incredible India and brings the finest of food products to the global palate

Gratitude is Healthiest of all human emotions and the Fairest Blossom which springs from the soul

Basmati Rice “ Queen of Fragrance” is Mother Land Nature’s gift for us and this pearl of rice is the testament of the hard work of our farmers,  who work day-night in every weather condition no matter if its rain or cold to cultivate the purest paddy grain for us.

The Visionary second Indian Prime minister Mr. Lal Bahadur Shastri gave the Slogan “ Jai Jawan Jai Kishan ( Hail the Soldier, Hail the Farmer) back in 1965, from then to Now India has grown from poor agricultural country to the largest Basmati rice exporter in the world and Amongst on top five for many other Food Ingredients.

The unique planting method of our farmer on the paddy, the dedication of professional millers coupled with the use of advanced technologies to process and mill the best and pure rice has made the Indian basmati rice top brand in the world.

Pitambar foods honor the work that has been done for decades and generations to hold the legacy of Indian basmati rice as the crown jewel of the rice world. They inspire us to promote Basmati rice from the heart of India to win the heart of the universe. We are committed to serve the finest basmati for all our customers.

Our Mission

With a passion for excellence, ethical conduct, Empathy and integrity, Pitambar Foods are committed to spread the Legacy of Basmati Rice from the Heart of India to the world by using world-class technology, working in tandem with farmers, nurture a professional work environment and to build a financially stable growth-oriented company through Innovation, Differentiation and Continuous Learning that creates value for everyone.

Our Vision

To be World’s trusted Food Brand for Love, affection and care in the pursuit of the welfare of mankind by serving Humanity with the aroma of Contentment and happiness. Let each and every people in the world have healthy food.

Pitambar Premium Basmati Rice
Best Grain for your Brain
We pick/select Best Quality Paddy grain cultivated organically for Rice Processing.
Best Value for Money
We Supply Top quality 100% Pure Basmati Rice on competitive Price. Triraj Premium Basmati rice is Best in Length and Rich in Aroma.
Transparent and Professional Service
We say No to Mixing or any hidden combination on quality to match the prices. We deal on transparent and excellent professional service.
Integrity & Empathy
We do what we say. Word is everything for us and we follow Integrity & Empathy.
Private Label or OEM
We know the importance of Brand value so we equally honor our private label brand partners on the mantra of “Lets win together”.
Triraj Premium Basmati Rice
Triraj offers you the healthiest Premium Basmati Rice with a mesmerizing Taste, Texture and aroma straight from the Laps of Majestic heart of India.