Basmati is the crowned king of rice and has been the choice of kings and royal dignitaries for generations. Whenever the name Basmati is mentioned, an individual’s mind is filled with the sublime taste and aroma of this unique rice. Basmati rice is exceptional in flavor, softness and aroma; and it is the splendor of the global palate. After tasting Indian basmati no universal palate would want to Miss Basmati rice.

The world’s most relished Basmati rice is the choice of every consumer when it is engrossed in highest quality and the perfect blend of spices in the post-cooked state. Basmati rice is unique among other aromatic long grain rice varieties. The supremacy of Basmati over different varieties is predominantly due to its unique and delicately balanced combination of many characteristics such as superfine (long slender) kernels, exquisite aroma, sweet taste, soft texture and delicate curvature, all of which makes it excellent for cooking.

Its long slender shape and an unmatched fragrance and aroma are reflective of the age-old civilization that cultivates it. Rice of the connoisseurs, Basmati is non-glutinous and has an elegant, smooth and silky texture. The rice has been favoured by emperors and praised by poets for hundreds of years. Its nut-like flavour and aroma are unique in the world. Like all naturally beautiful products, Basmati Rice cannot be artificially created. It is Mother Nature (the soil and climatic conditions) that it provides for its unique aroma and taste.

Aroma, taste and texture have made Basmati the world’s most sought-after rice, fetching it 10 times more admirations than common rice in international markets. Basmati Rice is perfect for countless rice recipes across the globe. The long, pure slender grains have a delicious taste and delicate texture. Like a fine wine, basmati flavours maturity with age.

Cooking with Basmati is real fun as the ingredient in itself is a delicacy. Initially, it was only eaten by the ethnic population, Basmati is now finding flavour with consumers from all over the world and various studies show that the market for Basmati has been growing at the rate of 20% per annum. Basmati is also fast becoming a part of Chefs world over are using Basmati to transform simple dishes into sumptuous delicacies ranging from indulgent ethnic Biryani to Pulaos for the health conscious.